BRANDING
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EVENTS
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EXPERIENTIAL
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BOOTHS
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PROMOTION
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BRAND ACTIVATIONS
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BRANDING | EVENTS | EXPERIENTIAL | BOOTHS | PROMOTION | BRAND ACTIVATIONS |
BACKGROUNDTapping into the brand’s DNA with Experiential & Events
Hands-on creative lead for experiential design for trade shows and events where we hosted speakers like Alex Honnold, Rebecca Minkoff, Tinker Hatfield, Scott Galloway, Danny Meyer, David Chang, and many more. My role included creative direction and onboarding for external agencies and stakeholders. Branding for annual customer events, VIP events, trade shows, channel partner events, and sales events while ensuring consistent, on-brand messaging. I also oversaw and tackled all aspects of event production from concept, to design and promotions.
AGENCY MANAGEMENT / BRANDING & DESIGN / CONCEPT CREATION / CREATIVE DIRECTION / EVENTS & TRADE SHOWS BEEN THERE / DONE THAT / FOCUSED ON:Experiential Design and Promotion
EVENTS | TRADE SHOWS | WEBINARS Led the creative and tackled all aspects of event production from concept, design, and promotions. Branding for annual customer events, VIP events, trade shows, channel partner events, and sales events while ensuring consistent, on-brand messaging.
BRAND ACTIVATIONS
Brand activations were essential for creating memorable experiences that resonate with our consumers, bridging the gap between awareness and meaningful engagement. With immersive and interactive experiences, we allowed our consumers to experience the brand in a personal and impactful way.
NAMING, BRANDING AND CONCEPT DEVELOPMENT
Maintaining brand consistency across touchpoints, we ensured that the look, feel, and messaging resonated with target audiences. We collaborated with cross-functional teams like product, marketing, and design to integrate brand narratives seamlessly into event formats.
AUDIENCE-CENTRIC CONCEPT DEVELOPMENT
Verticals we covered are Retail, Hospitality, Ecom, Subscriptions, Marketplaces, Platforms, and Food & Beverage. Speaking to their needs, preferences, and aspirations, we implemented personalization strategies, such as customized swag, interactive stations, or exclusive content, to build deeper connections with attendees.
EVENTS PROMOTION
VIDEOS
TRADE SHOWS AROUND THE WORLD
BRINGING OUR BRAND CAMPAIGN
TO THE PHYSICAL SPACES
Imagine a product presentation that actually happens in a retail takeover or an experience that isn’t about ‘telling’ an audience on a stage but instead takes them on a journey that highlights each key takeout through an experience. We brought our business campaign to life in our booths. Our ads turned into reality.
BUILDING SELF-SERVE SYSTEMS
BOUNDLESS: ADYEN ANNUAL VIP EVENT
A star-studded speaker lineup, thought-provoking conversations, networking activities, and top-rated food and wine created an intimate gathering for global executives at Adyen’s inaugural VIP event, Boundless.
