ADYEN

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FINTECH

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B2B

|

ADYEN | FINTECH | B2B | 

BACKGROUND

Humanizing a tech brand

Adyen is a Dutch Fintech company that changed the payment industry by making it easy for companies to accept and manage payments online and at POS through a single platform. While widely recognized in Europe, Adyen was relatively unknown in the US unlike one of its competitors Stripe. Our goal was to grow awareness for Adyen and influence businesses globally in an effort to convert them into pipeline opportunities and support our trillion commercial goals.

BRAND STRATEGY / POSITIONING / DEVELOPMENT / BRAND BUILDING / DESIGN SYSTEMS / CREATIVE STRATEGY / CREATIVE DIRECTION / INTEGRATED MARKETING CAMPAIGNS / EVENTS & TRADESHOWS / AGENCY MANAGEMENT
BEEN THERE / DONE THAT / FOCUSED ON:

Brand Refresh

[01]
BRAND STRATEGY | POSITIONING | DEVELOPMENT

Internally shaped the Adyen brand, launched new Brand Guidelines, and created the visual identity, design systems, and templates. Established global brand consistency to build awareness and trust.

CHALLENGE

Hyper-growth caused global brand inconsistency and inefficiency. We needed to develop a new brand strategy and visual identity system.

Growing and developing the teams across capabilities and cultures globally to build trust and brand consistency.

GOAL

cost savings vs external agencies

+1M

From Brand Strategy, Brand Positioning, and Brand Development, Content Strategy to Visual Design language, we made it all possible internally.

BUILDING OUR BRAND INTERNALLY

Time. Scope. Budget. Building scalable design systems for agilty and consitency hyper-growth was only way to go. Dreamed. Executed. Celebrated.

COST-SAVING SCALABLE DESIGN SYSTEMS

3.7K

System assets created

200+

Brand guildeline pages

48

People involved internationally

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10

Designers

4

Writers

8

Months

Brand Anthem Campaign

[02]
BRAND AWARENESS | INTEGRATED MARKETING CAMPAIGNS

Creative Direction and onboarding for external agencies and video production partners to set up for success and build long-term relationships. Developed ideas and conceptual brand creative for various touch-points.

TASK

Develop a brand campaign that educates and inspires businesses on how payments can help them transform their business.

Global Ad Campaigns

[03]
CENTRALIZED MARKETING | CROSS-FUNCTIONAL COLLABORATION

Spearheaded global alignment between NA and EU creative teams to establish consistent adherence to brand standards and facilitate teamwork.

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OOH

TV

DIGITAL SPACE

402% growth

Carefully targeted placements ensured a broad reach for the campaign, which helped drive a 402% growth in new visitors to Adyen’s homepage. 

86M viewers

Broadcasting the ad to the San Francisco Bay Area during
Golden State Warriors games reached an estimated
86 million viewers.

Integrated Campaigns

[04]
HIGH IMPACT | HIGH PERFORMING CAMPAIGNS

Led creative for Marketing Campaigns across all touchpoints including Landing Pages, Content Strategy, Social, Videos, Animation, OOH, Print and digital Ads, and Emails.

DESIGNING ACROSS ALL TOUCHPOINTS

EBOOKS, WHITE PAPERS, CASE STUDIES

REPORTS

LANDING PAGES

UI & DATA VISUALIZATION

SOCIAL ADS

B2B VIDEOS

INFOGRAPHICS

Experiential Design and Promo

[05]
EVENTS | TRADE SHOWS | WEBINARS

Led the creative and tackled all aspects of event production from concept, design, and promotions. Branding for annual customer events, VIP events, trade shows, channel partner events, and sales events while ensuring consistent, on-brand messaging.

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EVENTS PROMO

VIDEOS

TRADE SHOWS AROUND THE WORLD

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Agile Teaming

[06]
CREATIVE TEAM EMPOWERMENT | NURTIURING A DIVERSE TEAM

Coached and mentored creatives to support professional development and growth across the culture and capabilities. Managed production, proofing and approvals, creative resourcing, and timelines.

REWARD IS IN THE PROCESS

Amazing creatives have allowed us to produce work I am proud of.

BEEN THERE DONE THAT:
[01] BRAND STRATEGY / POSITIONING
[02] BRAND GUIDELINES / DESIGN SYSTEMS
[03] CREATIVE DIRECTION / STRATEGY
[04] INTEGRATED MARKETING CAMPAIGNS
[05] EXPERIENTIAL / EVENTS
[06] AGENCY / VENDOR MANAGEMENT
[07] CREATIVE PROCESSES / WORKFLOWS
FOCUSED ON:
[01] AGILE TEAMING / SELFLESS LEADERSHIP
[02] CROSS-FUNCTIONAL COLLABORATION
[03] CENTRALIZED MARKETING
[04] CREATIVE OPS / WAYS OF WORKING
[05] DESIGN THINKING AND INNOVATION
[06] BRIDGING BETWEEN MARKETING / CREATIVE
[07] MAD MEN + MATH MEN
CELEBRATED:
[01] BIGGEST TECH IPO OF EU
[02] ADYEN WAS NAMED ONE OF THE WORLD'S 100 MOST VALUABLE BRANDS IN KANTAR'S ANNUAL RANKING IN 2022
[03] 5 YEARS AT ADYEN
[04] OVER 300 MARKETING CAMPAIGNS
{05] SUCCESSFUL HYPER-GROWTH (FROM 700 TO 4000 EMPLOYEES)