THOUGHTSPOT

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AI-POWERED ANALYTICS

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THOUGHTSPOT | AI-POWERED ANALYTICS | 

BACKGROUND

Brand building while the industry washes everything with AI

ThoughtSpot is an AI-Powered Analytics company. Our mission is to create a more fact-driven world with the easiest to use analytics platform. The generative AI wave is still building; we have been a company working in AI before it was ‘cool’ to do so. As the industry washes everything with AI, we need to stand out from the pack by building a brand highly connected to the value of AI specifically in an analytics and business intelligence context.

BEEN THERE / DONE THAT / FOCUSED ON:
BRAND STRATEGY / BRAND MERGER / BRAND BUILDING / DESIGN SYSTEMS / CREATIVE STRATEGY / CREATIVE DIRECTION / INTEGRATED MARKETING CAMPAIGNS / AGENCY PARTNERSHIP / BUDGET / CREATIVE OPS

Brand Refresh

[01]
BRAND REFRESH | BRAND MERGER, STRATEGY, AND DEVELOPMENT

Internally built a comprehensive brand refresh and elevated our brand to enhance our market presence, credibility, and appeal. We aim to align our mission, vision, and market perception with our cutting-edge technology, exceptional expertise, and commitment to client success by creating a recognized, loved, and trustworthy brand.

WHY REFRESH

Hyper-growth caused global brand inconsistency and inefficiency. We needed to develop a new brand strategy and visual identity system. 

GOAL

Growing and developing the teams across capabilities and cultures globally to build trust and brand consistency.

40%

cost savings equivalant to agencies

BUILT INTERNAL CREATIVE AGENCY

From Brand Strategy, Brand Positioning, and Brand Development, Content Strategy to Visual Design language, we made it all possible internally.

COST-SAVING SCALABLE SYSTEMS

Time. Scope. Budget. Building scalable design systems for agilty and consitency hyper-growth was only way to go. Dreamed. Executed. Celebrated.

Brand Campaign &
Product Launch

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PRODUCT LAUNCH | INTEGRATED BRAND CAMPAIGN

Working closely with the Product Teams, we launched ThoughtSpot 10 and the new brand campaign. Generative AI and machine learning advancements are reshaping the business intelligence landscape, marking a pivotal moment in our journey. To fully embrace the promise of this new era, organizations must adopt a robust GenAI strategy that centers the human experience, prioritizes outcomes, and is built on a foundation of strong, secure, and reliable data.

VISION PRO EXPERIENCE

CUTTING EDGE TECHNOLOGY / NEW MARKETING CHANNELS

From GenAI and VR to Collective Intelligence Design and Play Thinking –we own the future and use innovative tools and technologies to keep pace with the constantly evolving digital landscape.

Integrated Campaigns

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HIGH IMPACT | HIGH PERFORMING CAMPAIGNS

Led creative for Marketing Campaigns across all touchpoints including Landing Pages, Content Strategy, Social, Videos, Animation, OOH, Print and digital Ads, and Emails.

Experiential Design and Promo

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EVENTS | TRADE SHOWS | WEBINARS

Led the creative and tackled all aspects of event production from concept, design, and promotions. Branding for annual customer events, VIP events, trade shows, channel partner events, and sales events while ensuring consistent, on-brand messaging.

INTERNAL EVENTS

Thought Leadership

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PODCAST | COMMUNITY BUILDING

Speaking directly to data leaders and aspiring data leaders, the goal is to build brand credibility with our entire audience and establish ThoughtSpot as the go-to thought leader in data & analytics. The Podcast series are the go-to destination for understanding data trends & leaders engaged in and contributing to the hub are the industry leaders, the best-in-breed, the rule-breakers, the challengers, and the visionaries.