MIRO

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SAAS

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MIRO | SAAS | 

BACKGROUND

Where ideas live, grow, and thrive

Miro is a digital collaboration platform designed to facilitate remote and distributed team communication and project management. I led a successful team of 14 creative leaders across disciplines: Brand/Digital Design, Art Direction, Copywriting, Illustration, and Product Design (web). The team doubled in size due to my hiring efforts and effectively restructured in response to the company's hyper-growth.

BEEN THERE / DONE THAT / FOCUSED ON:
TEAM BUILDING / PERFORMANCE & GROWTH MARKETING / INTEGRATED MARKETING CAMPAIGNS / BRAND BUILDING / DESIGN THINKING & INNOVATION

Brand Development

[01]
DESIGN SYSTEMS | GUIDELINES | TEMPLATES

Evolved the visual and content language of the Miro brand and honed in the brand systems to create styles that ensure the brand’s creative direction and voice are consistent across all channels.

Integrated Campaigns

[02]
CENTRALIZED MARKETING | CROSS-FUNCTIONAL COLLABORATION

Developed ideas and conceptual brand creative for various touch-points across Digital & Print Ads, Videos, Packaging, Swags, OOH, Events, and Experiential. Supporting Brand, Product, Growth, Content Marketing, and People's Teams.

Website & CRO

[03]
PERFORMANCE & GROWTH MARKETING | DESIGN THINKING | TEST, LEARN, BUILD

Delivered high-performed digital marketing campaigns, including paid acquisition, CRO & Web, SEO, Email Marketing and retention, and Social for performance and growth marketing. Created and oversaw the experimental asset development that amplifies the brand, inspires customer action, and drives results.

Experiential Design and Promo

[04]
EVENTS | TRADE SHOWS | WEBINARS

Led the creative and tackled all aspects of event production from concept, design, and promotions. Branding for annual customer events, VIP events, trade shows, channel partner events, and sales events while ensuring consistent, on-brand messaging.