PAYPAL

|

FINTECH

|

B2B

|

B2C

|

PAYPAL | FINTECH | B2B | B2C | 

BACKGROUND

PayPal is new money

PayPal is leading the way towards a better financial system. We created integrated B2B and B2C campaigns for the company's online, in-store, and on-the-go commerce offerings. Objectives included brand awareness, education, lead generation, co-marketing, and product introductions into new markets.

BEEN THERE / DONE THAT / FOCUSED ON:
BRAND STRATEGY / POSITIONING / DEVELOPMENT / CREATIVE STRATEGY / CREATIVE DIRECTION 
INTEGRATED AD CAMPAIGNS / AGENCY PARTNERSHIP

Brand Development

[01]
GUIDELINES DEVELOPMENT & IMPLEMENTATION

Supporting PayPal’s internal design team from the ad agency side, evolved the visual and content language of the PayPal brand and honed in the brand systems to create styles that ensure the brand’s creative direction and voice are consistent across all channels.

Ad Campaign

[02]
UNIFIED ADVERTISING FOR ALL CHANNELS

Unveiled brand campaign and all elements align on tone, aesthetic, and message to ensure our vision is conveyed to the world. Every piece of messaging, from ads to tweets and everything in between works together to convey a unified thought.

Integrated Campaigns

[03]
AGENCY & IN-HOUSE TEAM PARTNERSHIP

Created integrated B2B and B2C campaigns for the company's online, in-store and on-the-go commerce offerings. Objectives included brand awareness, education, lead generation, co-marketing, and product introductions into new markets.