SEAGATE

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DATA STORAGE

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SEAGATE | DATA STORAGE | 

BACKGROUND

Data is alive

Seagate has been a storage leader from the beginning. We needed to build on this foundation of innovation and success. It’s not just petabytes of data that Seagate stores: It’s our libraries and our memories. It’s us. Ideas are inherently organic. They are constantly growing. They are never asleep. They are alive.  We needed to change the way people think about data and storage. We wanted to enable people and businesses to use their data to grow, collaborate, and innovate–and ultimately do amazing things. Thus, the "creating space" campaign was born.

BEEN THERE / DONE THAT / FOCUSED ON:
BRANDING / BRAND AWARANESS CAMPAIGN / CREATIVE STRATEGY & DIRECTION / INTEGRATED MARKETING CAMPAIGNS

Rebranding

[01]
BRAND BUILDING & DEVELOPMENT

Launched Seagate’s rebranding campaign alongside Brand Guidelines

Brand Campaign

[02]
BRAND AWARENESS | INTEGRATED AD CAMPAIGN

Launched Seagate’s rebranding campaign. The campaign was a fully integrated campaign run in print, TV, radio, digital, and OOH. 

TV

OOH

PRINT

(FORTUNE & TIME MAGAZINE, SF CHRONICLE, NY TIMES NEWSPAPER)

DOUBLE DECKER BUS

GOLF CAR

NASDAQ

AIRPORT

BRAND STORY: CREATING SPACE CAMPAIGN

To launch the new Seagate, we needed to change the way people think about data and storage. We wanted to enable people and businesses to use their data to grow, collaborate, and innovate–and ultimately do amazing things. Thus, the "creating space" campaign was born. The campaign was a fully integrated campaign with a focus on IT Professionals and Small Businesses.

The campaign leveraged vibrant and beautiful imagery built of "data tiles" coming together to form the Seagate "living" logo. As the campaign extended, new executions were added to feature real-life customer stories highlighting how Seagate has pushed businesses to the next level. The campaign ran in print, TV, radio, digital, and OOH. 

Integrated Product Campaigns

[03]
INTEGRATED PRODUCT MARKETING CAMPAIGNS

Created consumer and business insights to execute over 60 product marketing campaigns. Led creative strategy and execution of integrated global brand campaigns.

CREATIVE STRATEGY AND DEVELOPMENT

Seagate was looking for an integrated campaign strategy which can appeal directly to their end-users and also reach their channel partners and resellers as conduits to the final sale. Ultimately, we are tasked with driving demand and gaining equity in the storage space. The campaigns ran globally in digital, print, and OOH.

+60

Marketing campaigns executed

+30%

Brand awareness