GENENTECH

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PHARMA

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GENENTECH | PHARMA | 

BACKGROUND

Launching Ocrevus drug for
MS patients

Created and launched Genentech’s MS drug, Ocrevus for MS patients in the digital space. It was touted as one of the most successful launches of 2017 in the pharma space—and was considered the most successful launch in Genentech’s history. As the lead art director, my role included responsive UI design, and creating style guides, icons, and infographics.

BEEN THERE / DONE THAT / FOCUSED ON:

UI / UX DESIGN / BRANDING / ILLUSTRATIONS / INFOGRAPHIC

Brand Development

[01]
BRANDING | UI/UX | ILLUSTRATIONS

Created and launched Genentech’s MS drug, Ocrevus for MS patients in the digital space. It was touted as one of the most successful launches of 2017 in the pharma space—and was considered the most successful launch in Genentech’s history. As the lead art director, my role included responsive UI design, creating style guides, icons, and infographics.

Community Building

[02]
SOCIAL MEDIA CAMPAIGN

With the launch of Genentech’s MS drug, Ocrevus, we also created a community to encourage people to connect, learn, and make their voices heard in the digital space with the MS Voice social media campaign.

With the launch of MS Voice, Genentech was ushered into the social sphere by starting a record-breaking community for multiple sclerosis patients. MS Voice gave this community a forum to talk about their condition and connect on an emotional level. The campaign was incredibly effective.

6M

Post engagements in the first six months alone

5K

YouTube views

10K

Quiz and poll entries with a 65% completion rate.